Marukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー
Marukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー is a finely milled roasted Japanese tea powder with a warm, toasty aroma and a smooth, nutty depth. Compared with matcha, hojicha offers a gentler roasted profile that feels comforting, mellow, and especially suited to latte and dessert applications.
At Matcha La Vie, we recommend this hojicha powder for café-style drinks, home lattes, and recipes where you want a richer roasted tea character with softness and warmth.
Flavor Profile
- Aroma: Toasty, warm, and inviting
- Palate: Roasted, nutty, and smooth
- Finish: Soft and comforting with lingering warmth
- Character: Lower bitterness, rounder and more mellow than matcha
Best For
- Hojicha lattes: Excellent for milk-based drinks
- Baking and desserts: Great in cakes, creams, cookies, and ice cream
- Everyday use: A cozy roasted tea option for home or café preparation
Care & storage
Once opened, please enjoy within 30 days. Avoid high temperatures and direct sunlight.
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PREPARATION
USUCHA
Rinse the tea bowl and whisk with warm water. Sift 2g of matcha into the bowl. Add 10ml of water to form a smooth paste, then add 50ml more water and whisk vigorously in an “M” motion for 20-30 seconds.
LATTE
Sift 3–5 g of matcha into the bowl. Add 15–25 ml of water to form a smooth paste, then add another 15–25 ml of water and whisk vigorously in an “M” motion for 20–30 seconds. Add 80–120 ml of milk and sweeten to taste.
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