{"title":"November Offers","description":"\u003cp\u003eNovember 2–12, 2026: Save 15% on selected Japanese matcha from Marukyu Koyamaen, Yamamasa Koyamaen, and Ishimoto Kawaguchiken. The offer applies to selected sizes only and will be applied automatically at checkout when an eligible variant is in your cart. It cannot be combined with other discounts. Ends November 12 at 11:59 p.m. Pacific time.\u003c\/p\u003e","products":[{"product_id":"marukyu-koyamaen-isuzu-matcha","title":"Marukyu Koyamaen Isuzu 五十鈴 Matcha Powder","description":"\u003cp\u003e\u003cstrong\u003eMarukyu Koyamaen Isuzu 五十鈴\u003c\/strong\u003e is a ceremonial matcha from one of Japan's most respected tea producers. Known for its fuller body, deeper umami, and smooth, rounded character, Isuzu is a strong choice for matcha drinkers who prefer depth and balance over sharper, brighter profiles.\u003c\/p\u003e\n\u003cp\u003eAt Matcha La Vie, we recommend Isuzu for those looking for a more grounded and satisfying bowl of matcha. It works especially well for traditional usucha and for daily matcha rituals where you want richness, structure, and a more composed finish.\u003c\/p\u003e\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Deep, green, and comforting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Rich umami, fuller body, and a rounded texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, lingering, and settled rather than sharp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Vivid green with a refined appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraditional usucha:\u003c\/strong\u003e A great option for drinkers who enjoy a more classic ceremonial matcha experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily ceremonial matcha:\u003c\/strong\u003e Rich enough to feel special, balanced enough for regular enjoyment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatcha drinkers who prefer depth:\u003c\/strong\u003e Especially suitable if you enjoy more body and umami over brighter styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose Isuzu\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA more full-bodied ceremonial matcha with deeper umami\u003c\/li\u003e\n\u003cli\u003eWell suited to traditional preparation\u003c\/li\u003e\n\u003cli\u003eA good fit for those exploring the Marukyu Koyamaen range and looking for a richer profile\u003c\/li\u003e\n\u003cli\u003eSuitable for customers in Canada and the USA seeking authentic Japanese matcha online\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen 丸久小山園","offers":[{"title":"40g Tin - BB 2027.04","offer_id":51482880606389,"sku":null,"price":47.0,"currency_code":"CAD","in_stock":true},{"title":"100g Tin - BB 2027.05","offer_id":53202375475381,"sku":null,"price":99.0,"currency_code":"CAD","in_stock":false},{"title":"100g Bag - BB 2027.04","offer_id":51482880639157,"sku":null,"price":92.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/Marukyu_Koyamaen_Isuzu_40g_tin.png?v=1774846264"},{"product_id":"marukyu-koyamaen-yugen-matcha","title":"Marukyu Koyamaen Yugen 又玄 Matcha Powder","description":"\u003cp\u003e\u003cstrong\u003eMarukyu Koyamaen Yugen 又玄\u003c\/strong\u003e is a refined Japanese matcha powder with elegant depth, gentle umami, and a smooth ceremonial-style character. 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Compared with heavier, more assertive styles, Aoarashi feels fresher and more open, making it a popular choice for those who want a lively matcha with strong visual appeal.\u003c\/p\u003e\n\u003cp\u003eAt Matcha La Vie, we recommend Aoarashi for drinkers looking for an easy-to-enjoy Japanese matcha that still delivers clear matcha character, whether prepared traditionally or with milk.\u003c\/p\u003e\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh, green, and uplifting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Smooth matcha character with balanced brightness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and refreshing with gentle depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright, vivid green\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily matcha:\u003c\/strong\u003e Easy to enjoy as part of an everyday ritual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatcha lattes:\u003c\/strong\u003e Balanced enough for milk while still showing clear flavor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile use:\u003c\/strong\u003e A good bridge between straight drinking and café-style preparation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen 丸久小山園","offers":[{"title":"40g Tin - BB 2027.04","offer_id":51482888372405,"sku":null,"price":39.0,"currency_code":"CAD","in_stock":false},{"title":"100g Tin - BB 2027.04","offer_id":53503676973237,"sku":null,"price":85.0,"currency_code":"CAD","in_stock":false},{"title":"100g Bag - BB 2027.04","offer_id":51711188369589,"sku":null,"price":77.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/Marukyu_Koyamaen_Aoarashi_40g_tin.png?v=1774846816"},{"product_id":"marukyu-koyamaen-wakatake-matcha","title":"Marukyu Koyamaen Wakatake 若竹 Matcha Powder","description":"\u003cp\u003e\u003cstrong\u003eMarukyu Koyamaen Wakatake 若竹\u003c\/strong\u003e is a vibrant Japanese matcha powder with a bold, structured profile that stands up especially well in lattes, baking, and other richer applications. Compared with softer ceremonial styles, Wakatake offers a more assertive matcha character, making it a strong choice for those who want deeper flavor, vivid green color, and a more pronounced finish.\u003c\/p\u003e\n\u003cp\u003eAt Matcha La Vie, we recommend Wakatake for everyday matcha drinkers who enjoy a fuller-bodied cup, as well as for cafés and home use where matcha needs to remain present through milk, sweetness, or dessert applications.\u003c\/p\u003e\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh, green, and lively\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Bold, robust matcha character with noticeable depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, slightly brisk finish with a more energetic edge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Vivid green with strong visual presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatcha lattes:\u003c\/strong\u003e Strong enough to come through dairy and plant-based milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking and desserts:\u003c\/strong\u003e Great for recipes where color and matcha presence matter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily matcha:\u003c\/strong\u003e A good choice if you prefer a more expressive, less delicate profile\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen 丸久小山園","offers":[{"title":"100g Bag - BB 2027.04","offer_id":51711160582325,"sku":null,"price":59.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/Marukyu_Koyamaen_Wakatake_100g_bag_a3c6de73-7d5d-4148-9c98-12ab7a676c81.png?v=1775274813"},{"product_id":"ishimoto-kawaguchiken-wako","title":"Ishimoto Kawaguchiken 石本川口軒 -  Wako 和光","description":"\u003cp\u003e\u003cstrong\u003eIshimoto Kawaguchiken Wako 和光\u003c\/strong\u003e is a smooth ceremonial matcha crafted for a balanced, approachable bowl with refined everyday appeal. Made by Ishimoto Kawaguchiken, Wako is especially well suited to traditional whisking and daily matcha rituals, offering a calm and polished profile that is easy to return to again and again.\u003c\/p\u003e\n\n\u003cp\u003eIts flavor brings together balanced umami, subtle sweetness, and gentle bitterness, supported by a smooth, creamy texture and a clean, rounded finish. Wako also shows delicate floral notes with a soft nutty sweetness, giving it a lighter and more elegant expression without feeling thin.\u003c\/p\u003e\n\n\u003cp\u003eThis matcha is a strong choice for drinkers who want a ceremonial-grade tea that feels steady, refined, and easy to enjoy on a regular basis. Whether prepared as a traditional bowl or as part of a simple daily ritual, Wako offers a composed and harmonious cup.\u003c\/p\u003e\n\n\u003cp\u003eFor the best balance, whisk with water at a moderate temperature to bring out its umami, preserve its sweetness, and keep the finish smooth and pleasant.\u003c\/p\u003e","brand":"Ishimoto Kawaguchiken 石本川口軒","offers":[{"title":"40g Tin - BB 2027.04","offer_id":45413807521973,"sku":null,"price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/wako40g_cf109648-6f14-415a-8ade-faf086107519.png?v=1776922972"},{"product_id":"yamamasa-koyamaen-matsukaze","title":"Yamamasa Koyamaen 山政小山園 - Matsukaze 松⾵","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eExperience the fresh elegance of Kyoto with \u003c\/span\u003e\u003cem data-start=\"257\" data-end=\"268\"\u003eMatsukaze\u003c\/em\u003e\u003cspan\u003e, a bold yet balanced usucha (thin tea) matcha. This ceremonial-grade tea delights with tender green notes, a touch of creaminess, and a refined astringency that awakens the palate. Best enjoyed with water heated to 80–85°C, where its flavors shine without becoming overpowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eMatsukaze, meaning \"pine wind,\" evokes the tranquil sound of wind rustling through pine trees. In traditional tea ceremonies, this poetic image mirrors the soft hiss of water boiling in the kettle—an essential part of the matcha ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamamasa Koyamaen 山政小山園","offers":[{"title":"30g Tin -BB 2027.05","offer_id":45305276170421,"sku":null,"price":32.0,"currency_code":"CAD","in_stock":true},{"title":"100g Bag - BB 2027.05","offer_id":45305278529717,"sku":"","price":84.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/YamamasaKoyamaenMatsukaze40gtin.png?v=1775430064"},{"product_id":"ishimoto-kawaguchiken-asahi","title":"Ishimoto Kawaguchiken 石本川口軒 -  Asahi 朝日","description":"\u003cp\u003e\u003cstrong\u003eIshimoto Kawaguchiken Asahi 朝日\u003c\/strong\u003e is a smooth ceremonial matcha made for balanced, everyday drinking. Crafted by Ishimoto Kawaguchiken, it offers a clean profile that works well for traditional whisking and daily matcha rituals.\u003c\/p\u003e\n\n\u003cp\u003eIts character is centered on balanced umami, gentle sweetness, and a clean finish. Asahi is a good choice for drinkers looking for a ceremonial matcha that feels approachable, steady, and easy to enjoy regularly.\u003c\/p\u003e","brand":"Ishimoto Kawaguchiken 石本川口軒","offers":[{"title":"40g tin - BB 2027.04","offer_id":45413806833845,"sku":null,"price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/asahi40g_59f5d3ba-9c68-4bf8-9478-8085f9c8fccd.png?v=1776924992"},{"product_id":"yamamasa-koyamaen-special-a","title":"Yamamasa Koyamaen 山政小山園 - Special A","description":"\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Kyoto Prefecture, Japan\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFrom the renowned tea estate \u003cstrong\u003eYamamasa Koyamaen\u003c\/strong\u003e in Uji, Kyoto, the \u003cem\u003eSpecial A\u003c\/em\u003e grade is crafted specifically for \u003cstrong\u003ebaristas, cafés, and culinary professionals\u003c\/strong\u003e. This premium matcha offers a rich, bold flavor and vibrant green color that performs beautifully in both beverages and desserts.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfile:\u003c\/strong\u003e Barista-grade quality with a robust, full-bodied taste and vivid green hue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine powder for smooth blending and consistent flavor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduction:\u003c\/strong\u003e Sourced directly from Uji, Kyoto; produced without artificial colorants or additives for authentic purity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHot or iced \u003cstrong\u003ematcha lattes\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmoothies\u003c\/strong\u003e and frappés\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking\u003c\/strong\u003e and pastry applications (cakes, cookies, confections)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSauces\u003c\/strong\u003e, glazes, and innovative menu creations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage Tip:\u003c\/strong\u003e For best results, whisk or blend with water around \u003cstrong\u003e80–85 °C\u003c\/strong\u003e before combining with milk or other ingredients. 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