{"title":"Hojicha Powder","description":null,"products":[{"product_id":"marukyu-koyamaen-hojicha-powder-a-type","title":"Marukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー","description":"\u003cp\u003e\u003cstrong\u003eMarukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー\u003c\/strong\u003e is a finely milled roasted Japanese tea powder with a warm, toasty aroma and a smooth, nutty depth. Compared with matcha, hojicha offers a gentler roasted profile that feels comforting, mellow, and especially suited to latte and dessert applications.\u003c\/p\u003e\n\u003cp\u003eAt Matcha La Vie, we recommend this hojicha powder for café-style drinks, home lattes, and recipes where you want a richer roasted tea character with softness and warmth.\u003c\/p\u003e\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Toasty, warm, and inviting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalate:\u003c\/strong\u003e Roasted, nutty, and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft and comforting with lingering warmth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Lower bitterness, rounder and more mellow than matcha\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha lattes:\u003c\/strong\u003e Excellent for milk-based drinks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking and desserts:\u003c\/strong\u003e Great in cakes, creams, cookies, and ice cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday use:\u003c\/strong\u003e A cozy roasted tea option for home or café preparation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen 丸久小山園","offers":[{"title":"100g Bag - BB 2027.03","offer_id":45125695602869,"sku":"","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/E2A0080_1.webp?v=1760507126"},{"product_id":"hoho-light-roast-hojicha-powder","title":"HOHO Hojicha Light Roast Powder","description":"\u003cp\u003eA gentle, easy-drinking hojicha powder with a soft roasted aroma and a smooth finish. HOHO’s Light Roast works especially well with soy or oat milk, making it a relaxed everyday choice for hot or iced lattes.\u003c\/p\u003e\u003cp\u003eMade in Uji, Kyoto by Maruwu Seicha and finely ball-milled for easy mixing.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha latte:\u003c\/strong\u003e whisk 2–3 g of powder with 100 ml of milk, then serve hot or over ice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking:\u003c\/strong\u003e add to cookies, financiers, cakes or pancake batter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToppings:\u003c\/strong\u003e mix into ice cream or yogurt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Japanese green tea\u003c\/li\u003e\n\u003cli\u003eOrigin: Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eMethod: ball-milled\u003c\/li\u003e\n\u003cli\u003eSugar-free and milk-free\u003c\/li\u003e\n\u003cli\u003eShelf life: 12 months from manufacture\u003c\/li\u003e\n\u003cli\u003eStorage: keep in a cool, dry place away from direct sunlight. Refrigerate after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOHO HOJICHA","offers":[{"title":"30g Tin - BB 2027.07","offer_id":53096446460085,"sku":"HOHO-LIGHT-30","price":19.0,"currency_code":"CAD","in_stock":true},{"title":"80g Bag - BB 2027.04","offer_id":53096446492853,"sku":"HOHO-LIGHT-80","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/hoholight30_d8c0a2b1-baa6-4c26-9c66-14fa6e68267e.webp?v=1787814993"},{"product_id":"hoho-medium-roast-hojicha-powder","title":"HOHO Hojicha Medium Roast Powder","description":"\u003cp\u003eA balanced hojicha powder with a clear roasted aroma, a clean finish and no heavy aftertaste. HOHO’s Medium Roast sits comfortably between mellow and bold, making it a versatile choice for straight preparations, lattes and baking.\u003c\/p\u003e\u003cp\u003eMade in Uji, Kyoto by Maruwu Seicha and finely ball-milled for easy mixing.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha latte:\u003c\/strong\u003e whisk 2–3 g of powder with 100 ml of milk, then serve hot or over ice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking:\u003c\/strong\u003e add to cookies, financiers, cakes or pancake batter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToppings:\u003c\/strong\u003e mix into ice cream or yogurt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Japanese green tea\u003c\/li\u003e\n\u003cli\u003eOrigin: Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eMethod: ball-milled\u003c\/li\u003e\n\u003cli\u003eSugar-free and milk-free\u003c\/li\u003e\n\u003cli\u003eShelf life: 12 months from manufacture\u003c\/li\u003e\n\u003cli\u003eStorage: keep in a cool, dry place away from direct sunlight. Refrigerate after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOHO HOJICHA","offers":[{"title":"30g Tin - BB 2027.07","offer_id":53096447148213,"sku":"HOHO-MEDIUM-30","price":19.0,"currency_code":"CAD","in_stock":true},{"title":"80g Bag - BB 2027.07","offer_id":53096447180981,"sku":"HOHO-MEDIUM-80","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/hohomedium30.webp?v=1787815690"},{"product_id":"hoho-dark-roast-hojicha-powder","title":"HOHO Hojicha Dark Roast Powder","description":"\u003cp\u003eHOHO’s boldest standard roast, with a deep roasted aroma and a rich, dry finish. Its flavour holds up well in milk and at higher temperatures, so it is a strong choice for hojicha lattes, cookies and other baked goods.\u003c\/p\u003e\u003cp\u003eMade in Uji, Kyoto by Maruwu Seicha and finely ball-milled for easy mixing.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha latte:\u003c\/strong\u003e whisk 2–3 g of powder with 100 ml of milk, then serve hot or over ice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking:\u003c\/strong\u003e add to cookies, financiers, cakes or pancake batter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToppings:\u003c\/strong\u003e mix into ice cream or yogurt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Japanese green tea\u003c\/li\u003e\n\u003cli\u003eOrigin: Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eMethod: ball-milled\u003c\/li\u003e\n\u003cli\u003eSugar-free and milk-free\u003c\/li\u003e\n\u003cli\u003eShelf life: 12 months from manufacture\u003c\/li\u003e\n\u003cli\u003eStorage: keep in a cool, dry place away from direct sunlight. Refrigerate after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOHO HOJICHA","offers":[{"title":"30g Tin - BB 2027.08","offer_id":53096447213749,"sku":"HOHO-DARK-30","price":19.0,"currency_code":"CAD","in_stock":true},{"title":"80g Bag - BB 2027.08","offer_id":53096447246517,"sku":"HOHO-DARK-80","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/hohodark30.webp?v=1787814789"},{"product_id":"hoho-premium-light-roast-hojicha-powder","title":"HOHO Hojicha Premium Light Roast Powder","description":"\u003cp\u003eHOHO’s most popular roast is made with umami-rich tencha, the same base material used for matcha. It is smooth and easy to drink, with a fuller roasted aroma and more depth than the standard series.\u003c\/p\u003e\u003cp\u003eMade in Uji, Kyoto by Maruwu Seicha and finely ball-milled for easy mixing.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha latte:\u003c\/strong\u003e whisk 2–3 g of powder with 100 ml of milk, then serve hot or over ice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking:\u003c\/strong\u003e add to cookies, financiers, cakes or pancake batter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToppings:\u003c\/strong\u003e mix into ice cream or yogurt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Japanese green tea\u003c\/li\u003e\n\u003cli\u003eOrigin: Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eMethod: ball-milled\u003c\/li\u003e\n\u003cli\u003eSugar-free and milk-free\u003c\/li\u003e\n\u003cli\u003eShelf life: 12 months from manufacture\u003c\/li\u003e\n\u003cli\u003eStorage: keep in a cool, dry place away from direct sunlight. Refrigerate after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOHO HOJICHA","offers":[{"title":"30g Tin - BB 2027.08","offer_id":53096447279285,"sku":"HOHO-PREMIUM-LIGHT-30","price":25.0,"currency_code":"CAD","in_stock":true},{"title":"80g Bag - BB 2027.07","offer_id":53096447312053,"sku":"HOHO-PREMIUM-LIGHT-80","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/hohoplight30_d4cb7eb1-0533-49b1-892f-39316ecd7cc7.webp?v=1787792433"},{"product_id":"hoho-premium-dark-roast-hojicha-powder","title":"HOHO Hojicha Premium Dark Roast Powder","description":"\u003cp\u003eA deep-roasted tencha hojicha with an intense aroma, full body and a lingering finish. HOHO’s Premium Dark Roast brings together the depth of a dark roast and the rounded sweetness of its tencha base.\u003c\/p\u003e\n\u003cp\u003eMade in Uji, Kyoto by Maruwu Seicha and finely ball-milled for easy mixing.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHojicha latte:\u003c\/strong\u003e whisk 2–3 g of powder with 100 ml of milk, then serve hot or over ice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaking:\u003c\/strong\u003e add to cookies, financiers, cakes or pancake batter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToppings:\u003c\/strong\u003e mix into ice cream or yogurt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Japanese green tea\u003c\/li\u003e\n\u003cli\u003eOrigin: Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eMethod: ball-milled\u003c\/li\u003e\n\u003cli\u003eSugar-free and milk-free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStorage: keep in a cool, dry place away from direct sunlight. Refrigerate after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOHO HOJICHA","offers":[{"title":"30g Tin - BB 2027.07","offer_id":53096447344821,"sku":"HOHO-PREMIUM-DARK-30","price":25.0,"currency_code":"CAD","in_stock":true},{"title":"80g Bag - BB 2027.08","offer_id":53096447377589,"sku":"HOHO-PREMIUM-DARK-80","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/8420\/2677\/files\/hohopdark30_4f33399d-e146-4051-b6e6-6848c5187e52.webp?v=1787814759"}],"url":"https:\/\/matchalavie.com\/collections\/hojicha-powder.oembed","provider":"Matcha La Vie","version":"1.0","type":"link"}